EPK: ELECTRONIC PRESS KIT

An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995, and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.

Uses
Press kits are commonly used for:
* Product launches
* New company launch
* Mergers and acquisitions
* News conferences
* Large events / Industry trade shows

Common components
* Backgrounder with historical information on the company or individual.
* Fact sheet listing specific features, statistics, or benefits.
* Biographies of key executives, individuals, artists, etc.
* Past press coverage
* Photos or other images (high resolution) of key executives, logos, products, etc.
* A press release detailing the current news the media kit is sent in reference to
* Media contact information (usually of a public relations department or spokesperson)
* A CD, DVD, software title, video, etc. as appropriate for the sender of the release
* Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

Band press kits
Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:[citation needed]
* Band biography / History of the band
* CD
* Color photos (many corporate photos are done in black and white for newspaper print purposes)
* Contact information for the band's label, manager, publicist, or other representative
* Discography (all previous albums released by the band)
* Equipment list (if the kit is being sent to live music venue)

Sports media guides
Main article: Media guide
Distribution formats

An electronic press kit can be distributed via the following media:
* CD
* DVD
* Video or audio cassette
* The Internet (e.g. E-mail, WWW, newsgroups, etc.)
* USB flash drive

Electronic press kits are also available on corporate websites, where kits are offered in PDF format.

Contents
Contents depend on the industry and target audience. For instance, an EPK in the music industry might contain the following:
* Biography
* Music clips
* High resolution press photos
* Tour dates
* Promotional videos
* Offline website or website links
* Press reviews and interviews
* "RIYL" or "recommended if you like" list (list of artists in similar styles or genres)
* Contact information
* High resolution photos or images of key executives, the company logo, products

http://www.mi2n.com/press.php3?press_nb=189814

Brand New Talent Platform Perform-ers Set To Discover The Stars Of The Future

Perform-ers is a new platform for creative people who can set up an online profile to promote their music and art and enter global competitions. These competitions will not only enable artists to gain amazing prizes but they will also use part of their revenues to give to charities!

In a world where the DIY approach to promoting one's artistic careers is more common than ever before, Perform-ers offers a platform for global talent to unite and get heard and seen. In the 21st century, promotion through digital spaces is the number one component of a successful campaign. This kind of approach has made the rise of contemporary superstars such as Justin Bieber or Ed Sheeran possible.

Instead of having to use multiple websites to upload profiles, videos and audio files Perform-ers offers a centralised version of all those platforms combined in one. On the website, the audience will not only be able to engage with the artist but can support them by purchasing their music or voting for them in various competitions.

Apart from those weekly media contests, talent searches for singers, models, DJs and the like will be held as well.

With Perform-ers, the chance to be tomorrow's new superstar is imminent!

Unlike the X Factor it gives artists complete control over their creative outcome and instead of relying on just a few different judges, the whole world will have a say and give you a real idea how receptive people actually are to what you offer!

Perform-ers Founder Eric Krammer explains: 'There are so many talented young people out there, they deserve to become a voice and follow their dreams. Performers should be a place where we connect, create and give to others who need help'

Perform-ers is an amalgamation of artists from around the world that allows outstanding talent to be filtered out through competitions and interaction with their audience. In order to reach as many people as possible, the website will be available in English, German, French, Spanish, Russian, Czech and Polish versions.

What makes Perform-ers different from other artist platforms is a worldview that does not only focus on gaining maximum exposure for the musicians and artists but also use the money that is made through competitions to help those in need by supporting charities. For each time you enter a contest, there will be a $1.99 upload fee of which 20c will go directly to sponsored charities while 50c will go into the cash pool from which the cash prizes derive.

If you're an artist who wants to get out there and be part of a global collective that focuses on more than one good cause then simply follow Perform-ers' formula:

CREATE + WIN PRICES = HELP CHARITIES

Links:
http://www.perform-ers.com/
https://www.facebook.com/Perform-ers-627068684048544/
https://twitter.com/PerformersVideo
https://www.youtube.com/user/performersvideo

http://www.mi2n.com/press.php3?press_nb=189914

John Fullbright - A Musical Force

Our Spotlight Interview Features Grammy Nominated Americana - Folk -​ Singer / Songwriter ​John Fullbright

SATURDAY, MARCH 5TH @ 7p.m.​

His debut album "From The Ground Up" received a swarm of critical acclaim upon release including a GRAMMY nomination for Best Americana Album. The LA Times called the record "preternaturally self-assured," while NPR hailed him as one of the 10 Artists You Should Have Known in 2012, saying "it's not every day a new artist earns comparisons to great songwriters like Townes Van Zandt and Randy Newman, but Fullbright's music makes sense in such lofty company."

His follow up album "SONGS" is living up to his debut album. It features "I Didn't Know", a song he premiered live at a concert hosted by Emmylou Harris & Rodney Crowell, "When You're Here", a somber piano love song, and "The One That Lives Too Far", a raw account of the strain that distance can put on a romantic relationship.

With a keen ear for memorable melody and a unique approach to harmony, moving through chord progressions far outside the expected confines of Traditional Folk or Americana John Fullbright is a welcomed musical force.

Our Land - The Music Highway shines a spotlight on Americana, Folk and Texas Red Dirt music, its roots, its artists and its songs with candid moments, behind the scene stories and unique, live performances.

Our Land - The Music Highway is broadcast through The Country Network reaching into 40-million households and growing. New affiliate stations are being added almost daily. If your city is not one of our affiliate stations yet stream it @ www.tcncountry.net

Join us March 5 at 7pm on Our Land - The Music Highway @ www.tcncountry.net when we shine the spotlight on Grammy Nominated artist John Fullbright, ask him some candid questions, play some music and more.

Myra Chapman
Publicity / Promotions / Media Relations
All Indianz Promotions
864.404.0338
allindianz@gmail.com
All Indianz Promotions
Persistent Management
Southern Songs & Stories
Our Land - The Music Highway
WNCW 88.7 FM - Covering 5-States
Mi2N - The Music Industry News Network

http://www.youtube.com/watch?v=1WpVzC7yPGE

http://www.mi2n.com/press.php3?press_nb=189905

MusicDishTV Review: Brian Mackey Music Video "Honest Love"

Brian Mackey has a truly beautiful song in "Honest Love." Catchy, lyrical and touching, "Honest Love" tells of how hard it is to come by great, true love. However, although it is hard and rare to find, it is worth it. More worth it than small dalliances and small, fleeting affairs.

His music video is also very well done. For most of the song it is just Brian and his guitar, pouring out his emotions while strumming away. However, it also shows people from all walks of life who believe in honest love. They are poor, rich, different nationalities, homeless and successful. This contrasts to Brian's slightly cynical view of honest love.

It seems that Brian really wants to believe in honest love and as he explains, has attempted many times to try and hold onto true love. However, because of his bad experiences with love he struggles to understand when he will next find it and for how long. The people in the background of his music video clip create a more happy feelings and are more hopeful.

Perhaps this is the moral of the song and music video- no matter how difficult honest loves is you will ever find honest love without remaining just a little bit hopeful.

http://m.youtube.com/watch?v=K23IKSaRUsM

http://mi2n.com/press.php3?press_nb=189818