MusicDish*China announced the launch of a new music video competition for independent Chinese artists and bands. Open to bands from the mainland, Hong Kong/Macau as well as Taiwan and Singapore, the competition will offer them the opportunity to have their videos promoted on the MusicDishTV platform as well as by Chinese music portal Sohu (http://tv.sohu.com/music/). Bands can enter the competition at http://china.musicdish.com/musicdishtv/
"I originally launched MusicDish*China after having been exposed to the vibrant indie music scene in China, particularly Beijing," said MusicDish*CHina founder Eric de Fontenay. "Now we have an opportunity to share the best of that talent with music fans across the world with this competition."
Running between August 2-24, four winning music videos will be selected for online promotion campaign through MusicDishTV, which has promoted over 300 music videos through video sharing platforms, social networks, web communities and blogs, as well as featured and promoted on Sohu's music video portal.
MusicDish*China is proud to be working with Sohu.com, China's premier online brand that has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of seven leading web properties. Niurenku (www.niurenku.com) will also be promoting the competition through its online video network that produces original short form content for the smart, hip and web savvy China youth.
Launched at MIDEM 2010 in Cannes, France, MusicDish*China is the latest online brand from MusicDish LLC, a digital music company, providing a unique insight into China's emerging music industry. Focused on Greater China, MusicDish*China is building its brand as well as that of its artists and partners through partnerships with major stakeholders such as festivals, promoters and producers as well as its in-house social media marketing.
Eric de Fontenay