Los Angeles - Straight outta' South Central Los Angeles, Havoc Da MouthPiece hails as one the true originators of West Coast gangsta' hip hop! Real hip hop hard heads recall Havoc as a standout pioneer, spearheading the West Coast reign when he was the front man for the rap crew South Central Cartel aka SCC. The group were the first 'left' coast rappers to sign to Def Jam and nurtured a loyal cult following with hits like "U Gotta Deal Wit Dis," "Pops Was a Rolla," "All Day Everyday," "Eastside-Westside" and "It's an S.C.C Thang."
Ironically, Havoc, a Chicago native, also has roots nestled deep in the legacy of R&B as well. Havoc is not only a rap legend, but he is also the son of legend. His father, Robert "Squirrel" Lester was one of the founding members of the legendary soul group the Chi-Lites.
Considering the depth of his musical roots coupled with his passion, there is probably no one better positioned to revive the West Coast rap scene by not only recapturing its history, but also continuing its vintage sound. Under the banner of his new imprint, Gaim Chng3r Enterprizes, Havoc is steadfastly forging a new legacy in hip hop. For the past two years he has been documenting historic interviews with major artists who were in the game from the very beginning. Over 30 artists have been interviewed to date, including Ice-T, Too Short, Warren G, Kurupt, Yo Yo, Da Brat, Ms. Toi, Xzibit and Lighter Shade of Brown. The footage will be revealed in his new film,"Go Hard: The True Untold Story of West Coast Hip Hip," slated for release in 2016 and the soundtrack, featuring several of Gaim Chng3r's newly signed acts, is available now!
Havoc has masterminded a diverse assembly of artists for the Gaim Chng3r roster, all reflecting his hardcore sentiments about the wild, wild west. The "Go Hard" soundtrack is fully loaded with thirteen rough and ride 'em tracks that sizzle with scorching West Coast heat.
Female vocalist Neveah regulates the seduction with "Boom," Chanel Royale rips the heat on "187 Murder," and Drewp featuring J. Blue keeps it real South Central with their own cartel on "Talkin' Money" and break down the politics of green. Tiffani Lewis' "Pain," featuring Cali Pitts, is a street litany that flows R&B with a hardcore rap edge and D.K.F.C.'s "It's Over" bounces like a low rider with pure ghetto heat. Jank Mobb spits real, raw and unapologetically ruthless on "Sum_Mo_Sh*t," leaving Shoota Mac featuring J. Blue to take it to the bedroom with "Private Affair" and new super producer Big E regulates with impact on "Wat I'm On."
"South Central Cartel helped to carve the landscape of the West Coast rap scene. We were right alongside artists like N.W.A. and Tupac back in the day, giving the world a peak into this Cali street life," notes Havoc.
"I've been true to this music for three decades now, different incarnations, but always true to the game. With 'Go Hard: The True Untold Story of West Coast Hip Hip,' I am not only honoring and celebrating this west side journey, I am positioning it for a greater outreach into the future. Gaim Chng3r is the new face of West Coast rap and the rebel cry is 'Go Hard' because we can't go home, this is home! The movie 'Straight Outta' Compton' was only a small part of the story, but it proved that the world remembers and that they want more! "Go Hard" is taking it back to the streets South Central style. We bringing Watts, the Bay, Sacramento and the entire coast along for this ride!"
Check out the Gaim Chng3r Enterprize's YouTube channel at: https://www.youtube.com/watch?v=S7R3NMq3MKk.
Get your Gaim Chng3r app on Google Play and iTunes.
Ride with Gaim Chng3r on their website at: http://www.gaimchng3r.com/.
Pick up the "Go Hard: The True Untold Story of West Coast Hip Hip," soundtrack at iTunes, CD Baby, Amazon and where ever music is sold.
http://www.mi2n.com/press.php3?press_nb=187649
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