EPK: ELECTRONIC PRESS KIT

An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995, and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.

Uses
Press kits are commonly used for:
* Product launches
* New company launch
* Mergers and acquisitions
* News conferences
* Large events / Industry trade shows

Common components
* Backgrounder with historical information on the company or individual.
* Fact sheet listing specific features, statistics, or benefits.
* Biographies of key executives, individuals, artists, etc.
* Past press coverage
* Photos or other images (high resolution) of key executives, logos, products, etc.
* A press release detailing the current news the media kit is sent in reference to
* Media contact information (usually of a public relations department or spokesperson)
* A CD, DVD, software title, video, etc. as appropriate for the sender of the release
* Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

Band press kits
Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:[citation needed]
* Band biography / History of the band
* CD
* Color photos (many corporate photos are done in black and white for newspaper print purposes)
* Contact information for the band's label, manager, publicist, or other representative
* Discography (all previous albums released by the band)
* Equipment list (if the kit is being sent to live music venue)

Sports media guides
Main article: Media guide
Distribution formats

An electronic press kit can be distributed via the following media:
* CD
* DVD
* Video or audio cassette
* The Internet (e.g. E-mail, WWW, newsgroups, etc.)
* USB flash drive

Electronic press kits are also available on corporate websites, where kits are offered in PDF format.

Contents
Contents depend on the industry and target audience. For instance, an EPK in the music industry might contain the following:
* Biography
* Music clips
* High resolution press photos
* Tour dates
* Promotional videos
* Offline website or website links
* Press reviews and interviews
* "RIYL" or "recommended if you like" list (list of artists in similar styles or genres)
* Contact information
* High resolution photos or images of key executives, the company logo, products

http://www.mi2n.com/press.php3?press_nb=189814

Brand New Talent Platform Perform-ers Set To Discover The Stars Of The Future

Perform-ers is a new platform for creative people who can set up an online profile to promote their music and art and enter global competitions. These competitions will not only enable artists to gain amazing prizes but they will also use part of their revenues to give to charities!

In a world where the DIY approach to promoting one's artistic careers is more common than ever before, Perform-ers offers a platform for global talent to unite and get heard and seen. In the 21st century, promotion through digital spaces is the number one component of a successful campaign. This kind of approach has made the rise of contemporary superstars such as Justin Bieber or Ed Sheeran possible.

Instead of having to use multiple websites to upload profiles, videos and audio files Perform-ers offers a centralised version of all those platforms combined in one. On the website, the audience will not only be able to engage with the artist but can support them by purchasing their music or voting for them in various competitions.

Apart from those weekly media contests, talent searches for singers, models, DJs and the like will be held as well.

With Perform-ers, the chance to be tomorrow's new superstar is imminent!

Unlike the X Factor it gives artists complete control over their creative outcome and instead of relying on just a few different judges, the whole world will have a say and give you a real idea how receptive people actually are to what you offer!

Perform-ers Founder Eric Krammer explains: 'There are so many talented young people out there, they deserve to become a voice and follow their dreams. Performers should be a place where we connect, create and give to others who need help'

Perform-ers is an amalgamation of artists from around the world that allows outstanding talent to be filtered out through competitions and interaction with their audience. In order to reach as many people as possible, the website will be available in English, German, French, Spanish, Russian, Czech and Polish versions.

What makes Perform-ers different from other artist platforms is a worldview that does not only focus on gaining maximum exposure for the musicians and artists but also use the money that is made through competitions to help those in need by supporting charities. For each time you enter a contest, there will be a $1.99 upload fee of which 20c will go directly to sponsored charities while 50c will go into the cash pool from which the cash prizes derive.

If you're an artist who wants to get out there and be part of a global collective that focuses on more than one good cause then simply follow Perform-ers' formula:

CREATE + WIN PRICES = HELP CHARITIES

Links:
http://www.perform-ers.com/
https://www.facebook.com/Perform-ers-627068684048544/
https://twitter.com/PerformersVideo
https://www.youtube.com/user/performersvideo

http://www.mi2n.com/press.php3?press_nb=189914

James Moore And Independent Music Promotions Continue Rise As Premier Music PR Company With Commitment To Quality Artists And Guaranteed Results

"Getting quality press coverage is difficult for any indie artist trying to promote themselves in an already crowded marketplace. James Moore gets your music in front of the right people, leading to maximum exposure."
(Adam Reifsteck, Teknofonic Records)

(Vancouver, CA) – December 4, 2015
In today's music industry, style very often trumps substance. Autotuned vocals, airbrushed pictures, and soulless songs have become all too familiar. A company from Vancouver, Canada has achieved success by reversing this trend and providing increased recognition for unsigned artists whom they consider honest creators of music with depth. Independent Music Promotions is a leading music PR company that guarantees all clients a high amount of quality features in prominent publications. I.M.P was founded in 2011 by Your Band Is a Virus author James Moore, one of music PR's most innovative and followed thinkers. Moore's innovative approach to music PR has been featured in numerous major music magazines and blogs, including CDBaby, Reverbnation, and Reddit. Moore is currently Quora‘s most viewed writer on independent music.

So what is Moore doing that sets I.M.P. apart from today's crowded field of music PR companies? For one, I.M.P. only works with "music with depth" from what they consider to be genuine artists. Whereas some PR companies will work with whoever is willing to pay, I.M.P. works closely with musicians with whom Moore feels a connection. This allows Moore to follow through on his initial vision of taking "an ethical, DIY approach to music PR." Moore revels in the fact that I.M.P. is in a niche: "We don't accept American Idol pop, typical club hip-hop, radio rock, religious music, or low quality demos. Other than those, we're open to greatness within any genre."

In addition to Moore's unheralded selectivity, I.M.P. is the only "guaranteed" music PR company in the world. According to Moore, "PR means the delivery of press to every single client, every single time. This is one of the main differences between I.M.P. and most other promotion companies: We absolutely guarantee press to every single one of our artists. No exceptions. All of our clients receive exceptional results from their I.M.P campaigns. We plan to keep it that way."

Perhaps the most instrumental reason for I.M.P.'s success is the fact that Moore can relate to unsigned artists who are hungry for exposure. Moore played in bands all his life before being ripped off by a major PR firm that landed a mere three reviews following an expensive campaign. Moore realized that he "could probably do much better than that." Moore did just that, garnering seventy reviews of that same record - all on his own. His success inspired Moore to "work with underground artists and change the music PR business model."

Moore's "music with depth" movement has gained popularity among both artists and the music media, partially due to the "artist first" approach detailed in his books.

"We're getting more and more word-of-mouth, and I think it's because of the quality control. Saying "no" can be a powerful tool for a business. I operate the company essentially as a music fan. There's no industry in my eyes, just people."

Your Band Is A Virus was originally released in 2010 and again as an expanded edition in 2013. Moore is known for his critiques on industry protocol and artist attitudes, with his most successful piece being his Can We Get In Pitchfork? 6 Philosophical Reasons Indie Bands Fail article. According to Moore, I.M.P. is filling a void left by much of today's fake plastic pop: "It may not seem like it in our current blog culture, but people still want music with soul and meaning. There are still thousands of blogs and media outlets that focus on quality music content, and they share the same values as us. The key has been building a network of individuals and publications who view inspiring art as a critical part of our culture."

The company's current roster includes a wide array of artists, including Monks of Mellonwah, The Tomas Doncker Band, Arc & Stones, EndAnd, Joshua Worden, and Beijing. Each artist is the beneficiary of Moore's innovative approach to PR: "I.M.P.'s packages include all traditional marketing methods, but we also do something non-traditional. We work with an army of hundreds of freelance bloggers, journalists, and editors with whom we have forged personal relationships. This helps us get press for our clients in prominent publications every time."

For more info on Independent Music Promotions, visit their social media: FACEBOOK | TWITTER | OFFICIAL SITE

For media inquiries: Please contact James Moore at James@IndependentMusicPromotions.com

http://www.independentmusicpromotions.com

http://mi2n.com/press.php3?press_nb=188241

SplashFlood, New Talent-Based Music App Now on Android

SplashFlood's new music app is now available on Android. The app, which first launched on iOS in July, allows artists to upload and promote their music for free and for music lovers to discover talent without any monthly fees or ads. A video demonstrating the app is available at: http://www.splashflood.com/



SplashFlood rewards talent through the app's Influence Builder tool, which is in line with their mission to prove that real talent can come from anywhere. Through this unique promotional feature, every time an artist listens to and rates a song, one of their songs in the app gets listened to and rated by another artist of the same genre. The Influence Builder gives artists the opportunity to get their music heard and validated by other artists, and helps increase their exposure to other listeners. Artists can therefore promote their music without big budgets for promotional campaigns.



Key features include:



- Artists can reach new audiences through the promotional system called the Influence Builder. Every time an artist listens to and rates a song, one of their songs is played for another artist of the same genre to rate.

- Artists receive Splash Points for every positive rating they get. The more Splash Points an artist earns, the more likely one of their songs will make it on one of the app's Featured Channels to attract even more listeners. Songs on the Featured Channels are promoted to all users of the app.

- Artists can become Influencers in their genre and help other artists with their music careers.

Music lovers can discover talented artists and be among the first to stream new music for free.

- There are no monthly fees. Listeners can stream as many songs as they like, with no ads, and artists can upload all their best recordings - for free.

- Artists can choose in which genres to upload their songs so that only fans of that genre will listen to them.



SplashFlood is available on Android on Google Play at the following link: http://dttd.in/sf-android



And on iOS in the Apple App Store here: http://smarturl.it/splashflood



For more information:



SplashFlood website: http://splashflood.com

SplashFlood on Twitter: https://twitter.com/splashflood

SplashFlood on Facebook: https://www.facebook.com/SplashFlood


http://mi2n.com/press.php3?press_nb=185665

IQzic Music Discovery Platform Now Open To All

Following a successful beta period, IQzic, innovators committed to connecting the music world, have opened their Phase I music discovery platform to the general public. Phase I of the IQzic platform not only allows members to competitively discover music videos across 40 genres, but also recognizes those members who best predict music trends. The result yields well curated playlists and an organic community of influencers.

"In beta we found music fans using the platform in fun and unexpected ways. We saw a healthy balance between discoveries for communal benefit versus private exploration, affirming that motivations for finding new music differs." said Jim Hodson, Founder and FanZero of IQzic. "Knowing one's Music IQ is being calculated daily, motivates fans to scan tunes quickly using custom IQzic filters and player tools to identify emerging music worthy of attaching their name to. --It's a win-win for everyone."

Phase II of IQzic will introduce additional incentives while also allowing listeners to financially support artists early in the creation process. The novel concept of coupling artist and fan success cultivates a music ecosystem wherein relationships actually matter. "When creating IQzic, we wanted anyone who enjoys music to be able to share in its success and have something to show for it." said Hodson.

IQzic is free. The general public can view the leaderboards or sign in to get behind the next great tune emerging at http://iqzic.com. IQzic plans to release Phase II later this year.

About IQ Holdings LLC dba IQzic: IQzic was founded in 2014 with a mission to enable more artists to create great music with those who believe in them most. The idea was born during a pool party thrown for a local independent singer, when founder Jim Hodson overheard to several sophisticated investors bragging about their stock market winners, but had no convenient way to show who got in first. The conversation later transitioned to music with the same result. With previous experience in markets and decision theory, IQzic was created with the belief that the fan-artist connection has mutual value that transcends a monetary transaction, and can be structured to greater benefit the artist and the fan.

Direct Inquiries to: communications@iqzic.com

http://www.iqzic.com

http://www.mi2n.com/press.php3?press_nb=182672

How To Promote Your Music In Today's Music Industry

In this day and age, the music business is a fast-paced and shape-shifting environment where the lines between independent artists, small labels and major players within the industry are getting blurred and hard to define. While the changing situation might set off many alarm sirens, we feel very optimistic about the future and the way technology is empowering newcomers and up&coming artists carve their niche within the business.

With such a mindset, Music-Promotion.net, a music promotion service based in Berlin, Germany, is all about placing artists under the spotlight. They work with a vast worldwide network of radio plugger, publicists, promoters, bloggers, tastemakers and industry insider who are passionate about spreading great music to the public and helping budding artists achieve their goals and expose their work to a wider audience.

Music-Promotion.Net helps artists and record labels to promote their music to more than 3,000 music magazines in no time at all. By simply submitting your music to their website they will be your dedicated Promotion Manager, making sure that your music promotion campaign is designed and implemented professionally.

The company is the brainchild of Jonathan Bouchard, who got the chance to learn the ins and outs of the industry by working as a freelance A&R consultant. Over the span of more than 10 years, Jonathan had the chance to accumulate a significant load of expertise within the music business, having work with major and indie labels alike. Through the Music-Promotion.net network, Jonathan strives to bring back a personal and genuine approach to music promotion & music pr, helping artists and labels build great long-term relationships between artists and journalists.

Find out more and feel free to get in touch for further details!

http://www.music-promotion.net

http://www.mi2n.com/press.php3?press_nb=181890