Thursday, March 18, 2010

Tax Reeaaally Doesn't Need To Be Taxing!


Kaya's new music video!

Live Urban Pop specialists Kaya have uploaded their new music video for forthcoming single Rat Race with an amazing initial response..

The video has a comical feel with a unique approach, shot by young Japanese director Taichi Kimura entirely in 1 day and in 1 small room; the infamous backstage area of the Tunbridge Well's Forum. Its a fine example that a video doesn't need a big budget to be entertaining; the ideas are creative, the vibe is fun and upbeat, an all-round suitable accompaniment for the song itself.

Taken from the groups forthcoming album 'Look Beneath The Surface' due out mid-summer, Rat Race is an up-tempo Ska Pop song slightly reminiscent of early Madness but with a modern urban slant. Lyrically it takes a satirical look at the financial responsibilities we all face in modern day life; cheekily poking fun at a frustrating subject to which most of us can relate, and aiming to bring a smile to the face of those who hear it.. It certainly coins a new meaning to the phrase Tax Doesn't Need To Be Taxing, very true when spoken about in this context!

The 5-piece live group consist of Guitarist Matt, Bassist Tom Y, Drummer Tom H, songstress Aina and rapper Natty, an Ambassador Of The Prince's Trust. Most of them had already worked together in a previous band which was voted BBC Radio 1's Unsigned Band Of The Year. They know each other well, and it shows..

Together they blend infectious instrumental hooks, catchy vocal melodies and thought-provoking lyrics. The band fuse and perform a mix of genres including Hip Hop, Soul, Ska, Dubstep, Jazz and Reggae resulting in a new live Urban Pop sound that is gaining popularity.

Kaya have remained quietly focused on developing their sound and are now putting the finishing touches to their debut album, due for release in summer this year. Though despite their under-the-radar status they have been booked for performances all over Europe and shared the stage with chart-topping acts such as Sugababes and Ne-Yo. Kaya's live exploits have seen them perform at the Sony Radio Academy Awards, a BBC 1Xtra University tour and international events such as Berlin Fashion Week on multiple occasions.

With Rat Race due out in June this year and with such a strong buzz building around the group already, the early signs are indicating that Kaya and their unique sound are most definitely ones to watch for 2010.

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