Wednesday, November 11, 2015

CD Baby and Source3 Partner to Create Customized On-Demand Merchandise for 400,000 Independent Artists

Source3, the platform for licensing and distribution of 3D content, and CD Baby, the leading distributor of independent music, announced today a partnership to develop personalized merchandise for CD Baby's 400,000+ artists utilizing 3D printing technology and Source3's licensing platform. The partnership will enable CD Baby artists to produce short runs of personalized merchandise without the substantial upfront financial investment typically required to launch merchandise campaigns. The program is the latest in a series of CD Baby efforts to expand revenue opportunities for artists.

"We are always looking for innovative ways to help our artists engage their fans and generate more revenue," says Tracy Maddux, CEO of CD Baby. "By working with Source3, we can explore unique customizable merchandise for our artist roster. That's a dream for artists and fans alike."

Because each 3D print begins with a digital file and each digital file can be algorithmically modified prior to printing production, 3D printing enables creators to produce on-demand branded products without having to expend huge advance sums producing inventory that may or may not sell.

"Source3's mission is to deliver the promise of 3D printing to content owners at scale," says Patrick Sullivan, Co-Founder and CEO of Source3. "Source3 provides artists with access to best-in-class digital merchandise designs as well as the leading and most cost-effective 3D printing manufacturers. We have always believed that independent artists would be early adopters of 3D technology and CD Baby was the obvious partner in reaching such artists."

About Source3
Source3 is a large-scale licensing and distribution platform for 3D content. Based in NYC, Source3 was founded by veterans of Google and 3D Systems. The team's experience includes the founding of RightsFlow, an enterprise licensing technology for the music industry acquired by YouTube in 2011. Source3 brings premium branded content to the 3D ecosystem.

About CD Baby
CD Baby is the largest digital distributor of independent music in the world. CD Baby distributes over 5 million tracks to dozens of music retailers including iTunes, Amazon, Google Play, Apple Music, and Spotify. From their Portland, OR headquarters, CD Baby warehouses and ships almost half a million independent CD titles to a customer base that spans the entire globe. The company also offers other services to musicians such as sync licensing, publishing administration, a Facebook music store, and web hosting through their sister company HostBaby.

About Disc Makers
In business since 1946, Disc Makers is the nation's leading independent CD & DVD manufacturer, offering a wide variety of products and services, including state-of-the-art automated printers and duplication systems as well as complete CD & DVD duplication, CD & DVD replication and custom disc packaging for independent musicians, filmmakers, and businesses. Disc Makers also offers a variety of additional services including download cards, posters, custom USB Flash drives, music distribution, and their Disc Makers' Echoes Blog, which offers free tools and professional advice from industry experts. Disc Makers' main office and plant is located near Philadelphia in Pennsauken, NJ, and the company has regional offices in Los Angeles, New York City, Chicago, Seattle, Nashville, and Puerto Rico.

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