Wednesday, November 11, 2015

Adva Mobile integrates Email Marketing into Fan Relationship Platform for Musicians

Adva Mobile, the leading mobile marketing portal for Artists using mobile technology to acquire, engage, and sell to fans, announced today the launch of their email marketing service for Artists. Through the Adva Mobile Fan Engagement Marketing Platform, Artists can create marketing activities and campaigns and reach fans with a combination of SMS text, email, web, mobile and social media outreach. The Adva Mobile platform uses multiple outreach services to drive engagement across multiple digital channels, and, as Fans engage the Artist on these channels, the fan discovery engine helps Artists collect, analyze and act on Fan data.

Artists want to be Fan-centric; however they lack the tools and technical ability to do it. The Adva Mobile platform helps Artists collect and analyze Fan data, and act on it, optimizing the relationship between Artist and Fan. Incorporating email into the existing Adva Mobile service helps Artists better understand Fan behavior at an individual level, and empowers Artists to be Fan-Centric across web, social, email, text, and mobile channels.

"Artists have Fan data, but it's difficult for Artists to truly separate and target their outreach campaigns from Fan to Fan – until now." said Jack Kelly, CEO of Adva Mobile. Across the integrated service platform offered by Adva Mobile, Artists can now stitch together behavior and activity across engagement channels, helping Artists understand who their "True Fans" are, how many they have, and how many they potentially could have. "By understanding what works to engage their best Fans at an individual level, Artists can replicate their best Fans."

At shows, or through social media, Fans Text In to the Artist and are automatically opted in to receive texts and emails. The new email service provides template designs for Artists to create custom emails that reflect their brand, and different layouts optimized for newsletters, show dates or music release announcements, and other Fan engagement news. As with the text service, emails drive Fans to the Artist's Mobile Web App that provides Fans with a rich media experience on their phones, including news, music, videos, pictures, concert dates and tickets, a mobile store (and links to web stores including iTunes, Amazon, Google Play, CD Baby, etc.), and contests, surveys and exclusive content. By capturing Fan engagement levels and behaviors through these digital channels, the relationship between Fan and Artist can be optimized.

Artists on the Adva Mobile platform can set up their own marketing automation schedules, adjusting the frequency of text and emails to fans based upon what's most relevant to fans. The email marketing service is bundled into Adva Mobile's existing pricing models, which starts with a Free service for emerging Artists.

About Adva Mobile
Adva Mobile is a marketing services and technology company dedicated to helping Touring Bands, Recording Artists, Labels and music industry professionals acquire, market and sell to their fans on mobile devices. The Adva Mobile suite of products includes Text Marketing, Email Marketing, Mobile Web Apps, Fan Database management and mobile engagement tools designed to help Artists build relationships with fans. More information can be found at

No comments:

Post a Comment