The Cure For Indie Music Obscurity: Nuhuru

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Longsuffering indie music artists, 10 million strong, may finally have the solution to their number one issue: obscurity. Nuhuru, a fan-centric artist development platform, founded by long time indie music artist and producer, Eric Todd is positioned to be the epicenter of a reimagined music business. What started as an idea to create a marketing co-op of like-minded artists to cross-pollinate fans, while working out of his living room, is now poised to be a global brand with the potential to upend the crippled industry.

Todd successfully attracted a veteran team that includes Chairman, Jimmy O’Mahony, one of the world’s leading branding gurus and former CEO of Saatchi & Saatchi, and Chief Creative Officer, Bob Cutarella, music producer and publisher with over 160 platinum albums from A-List artists from Michael Jackson to Madonna and former A&R head of Warner-Chappell Music, one of the world’s largest music publishers.

Nuhuru focuses solely on supporting indie artists and labels. The cloud-based platform was built to identify, develop, and break new artists. Most importantly, it’s fun and free for both artists and fans. It’s all about fan engagement. In fact, the Nuhuru charting system is based on social sharing and fan voting, as it is truly the arbiter of success in today’s world.

Reaching the Top 20 chart triggers a review by the Nuhuru A&R panel. Top artists are rewarded with a support system designed to bolster their careers whether they are inked to an indie label or want to remain label-free. Opportunities include co-publishing deals, song placements in film and TV, management, brand sponsorships, supporting act deals on major tours, and more. Nuhuru is working with indie labels to further develop and exploit their artists in a world where indie labels are being squeezed out of the marketplace by music and data conglomerates.

Opt-in features are in development with technology partner JWT, a WPP company, a world leader is marketing communications. These features will offer leading-edge artist branding tools to be released later this year and will also include the Nuhuru mobile app.

Several artists have already been identified for development and are being signed to deals from the beta test earlier this year. This includes “Quentel the Cryptid”, an obscure wunderkind, experimental pop artist with a non-existent fan base whose music will be featured in an upcoming film, “Welcome to the Bubs”. KinnaraX, another unknown EDM act recently signed to a publishing deal with NOMA Music in LA.

Artists and fans can sign up directly in a few minutes on the site absolutely free. To learn more, please visit: www.nuhuru.com.

Contact: Khari Siegfried, Marketing Manager, Nuhuru Media, Inc
email: info@nuhuru.com Ph: 484-522-9665 Web: www.nuhuru.com