Tuesday, December 14, 2010

Movielocker Launches State Of The Art HD Video Delivery Platform

After a successful beta phase Swiss-based Movielocker SA officially launches a new integrated HD enabled online video platform next Monday. Targeting a global generation of independent filmmakers and semi professionals as well as the niche interest with content segment the company offers a platform enabling hosting and streaming of HD content, a state of the art payment gateway and 2 step licensing. Movielocker, as the service will be called, joins an exclusive group of companies that is catering to a booming market where digital video clips are made available for sale directly by the producer.

"The future belongs to the Indies", as Jon Landau (Titanic) quoted recently.

"Everyone already recognizes that the user generated video market is essentially the world's largest market for free goods but quality videos will very quickly transform this into the largest movie market in the world," says Mai-Anh Demottaz, spokeswoman for the company, "however, the mystery for the movie industry has been how to monetize this market, and for independent filmmakers, how to reach it. Today, Movielocker delivers a streamlined solution that opens a significant new video market to the rest of the world."

A strategic alliance with the George Eastman House to distribute their archive is way beyond a marketing gag. Movielocker also won legendary independent filmmaker Jonas Mekas as a first supporter of their services. Mekas says: "Get a camera and start filming!" To cement its goal to support the independent film community Movielocker was essential in bringing The George Eastman House to honor Jonas Mekas with an honorary scholar award at a special award ceremony in April 2011.

A first in the market the Movielocker service does not require any up front costs and is backed up by the most price worthy three layer pricing model.

"We will promote independent films and videos to the worldwide market of movie lovers, which still have an enormous appetite and passion for movies, and will appreciate this new groundswell of indie movies leading to significant sales for any kind of filmmakers. Therefore, I believe Movielocker is the fastest and most effective sales channel for filmmakers ever" said Dmitry Volobuev, co founder of Movielocker.

Online video viewing is more ubiquitous than ever. "We reach 80% of US Hispanic households with quality broadcast programs," said Esteban Lopez Blanco, VP of Interactive at LATV Networks. "We know the worldwide online video market will reach 20 billion dollars in a couple of years. To capture our share of that market profitably, we need more digital distribution than ads alone."

Movielocker plans to expand its reach into viral promotion and marketing of videos online.

About Movielocker
Movielocker is comprised of a dedicated team of movie industry professionals and tech developers with a long history in the indie and major film community. Movielocker SA was founded in 2009 and is based in Boncourt, Switzerland.
Website: http://www.movielocker.com/

Eric de Fontenay

No comments:

Post a Comment