Wednesday, October 21, 2009

40 Experts A La Carte For MIDEM+

More contacts, more advice. In 2010, MIDEM will push innovation further with MIDEM+, a new event dedicated to personalised networking where digital and music industry executives will be able to hold one-on-one meetings with around 40 experts from a wide range of fields including digital marketing, working with brands and looking for funding. MIDEM+ will open its doors in Cannes from 23 to 27 January, 2010.

"The idea is to offer tailor-made advice and a more individual approach. MIDEM+ is aimed at MIDEM participants who want to build on their experience of the marketplace and go home with the kind of concrete advice that is indispensable for developing their own businesses," said Dominique Leguern, director of MIDEM.

Those taking part in MIDEM+ will meet experts who are specialists in their given field and who will respond to specific problems. They can count on the shrewd advice of Jon Cohen, pioneer in the area of relationships between music and major brands, working notably with Converse, Nike and Microsoft. For everything to do with digital marketing, MIDEM+ attendees can look to the expertise of Neil Cartwright, who was behind The Prodigy's web campaign. Two experts will be available for their knowledge in the field of marketing the artist: Matt Drouin, whose input helped the group Metric to sell more than 100,000 units via their web-site in one month; and Emily White, who was behind the international success of the Dresden Dolls.

In the exhibition area reserved for MIDEM+, participants will be welcomed by "connectors." Their mission will be to put attendees in the hands of the right business contacts. Chosen for their considerable knowledge of music industry leaders, these three pioneers of new business models in the sector will be there to oversee this matchmaking: Ted Cohen (TAG Strategic), Denzyl Feigelson (AWAL and consultant for iTunes & Coca) and Bruce Houghton (Skyline Music /

Important: Participation in MIDEM+ requires separate registration. "Early bird" reduced rates are available until 31 October.

Registration to MIDEM+ and a full list of experts available at:

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