Branding in the Streaming Era

Since the dawn of the record business, understanding how audiences react to a song has been crucial to A&R and artist development. Streaming's move to mainstream, and the unparalleled richness of its feedback through data, is giving artists, producers, managers and others nearly realtime understanding of what's working -- and what's not -- when developing an artist’s career.

This panel discussion offers an insider's view of how partnerships between streaming platforms and creators are changing how a song connects with audiences on a global level, how understanding that data is changing the creative process, and what artists need to know about data to be successful.

Zack Gershen
VP of Digital Mktg & Strategy
mtheory
VP of Digital Marketing & Strategy at mtheory.

Mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. In a rapidly evolving industry landscape, managers have become increasingly important to supporting artists in managing successful artist careers. In particular, managers have been required to play a much more active role in the artist development process. To address this challenge, Mtheory was formed to provide managers with the additional manpower and specialized knowledge required to be successful. Mtheory currently works with approximately 15 artist managers, representing over 100 artists across a diverse range of genres. Our clients represent leading artists such as Skrillex, Mumford & Sons, Major Lazer, Zedd, Future Islands, Florence + the Machine, Kaskade, The xx, FKA Twigs, Dillon Francis, Diplo, Father John Misty, Jack Ü, Flume, Nate Reuss, Jamie xx, and many others.

Jeff Daniels aka scoutshonor45 on twitter
independent Digital Mktg & branding strategist

Jeff has worked with Fetty Wap, Big Sean, and Lady Gaga. countless others have gained so much from the former warner musci A&R he is definitely a force in the urban market. everyone from Rick Ruben to Jay-z is paying attention when he speaks. He joins the panel in good faith and hopes to find the next global superstar, from the comforts of his Hoboken home. Jeff Daniels started his career as an analyst, but his forward thinking strategies opened doors for artists and other a&rs like Lenny S and Jamal Meek. SXSW 2016 has a specialist on their panel of experts this year. check him out on twitter @scoutshonor45 or on read about his latest effort on bill board http://www.billboard.com/articles/news/magazine-feature/6707814/fetty-wap-debut-album-trap-queen-tough-past-success where he is mentioned as "scouts from 300" we love Jeff, and you should too.

He has been quoted by Denzel Washington and Beyonce' Jeff is a staple in our industry and although he shy's away from the spotlight, he deserves to be celebrated. SXSW 2016 is in very good hands thus far.

http://twitter.com/scoutshonor45

http://www.mi2n.com/press.php3?press_nb=188100