2016 BET AWARDS WEEKEND Industry Showcases Announced for Fri June 24 PRE-PARTY, Sat June 25 COUNTDOWN TO BET & Sun June 25 INDUSTRY AFTERPARTY in L.A.

BET AWARDS WEEKEND Industry Showcases Announced for three major events, including Friday June 24 : PRE-PARTY, Saturday June 25 : COUNTDOWN TO BET & Sunday June 25 : BET INDUSTRY AFTERPARTY in L.A. for selected Artists, Industry & Media. In what is called the ‘most important week & event of the year for Urban Entertainment’, the BET Week in L.A. presents the opportunity for artists, managers, radio execs, labels, TV, online media & power players from across all areas of the industry to converge in Southern California.

The three major events presents a major opportunity for rising artists, managers, producers and moguls to be seen, heard & connect with industry players. The weekend long trio of acclaimed events include :

* Friday June 24 - THE PRE-PARTY :
Industry & Media KICK OFF the BET WEEKEND with the PRE-PARTY, including THE NEXT BIG THING SHOWCASE - where highly acclaimed Artists Perform for Industry. Attendees include Labels, CEOs, A&R, Talent Scouts, Radio Execs, DJs, Magazines, Booking Agents, Concert Promoters & more. Artist Performances will be filmed for TV & Industry promotions.

* Saturday June 25 - COUNTDOWN TO BET :
Artists, Industry & Media party the day before the big Awards, as the COUNTDOWN TO BET Party & Showcase rages in the heart of Hollywood - the Entertainment Capital of the World!
Major artist showcases, Sponsors & TV Shows - Radio Shows - Blogs & Magazines happening at the highly anticipated event leading up to the big Night!

* Sunday June 26 - INDUSTRY AFTERPARTY :
The Celebration for the just concluded AWARDS, where Industry & Artists celebrate the Wins, the Great Talents & the Next To Blow in the industry! Talent Scouts, Labels, CEOs, Tour Promoters, Agents, Media & more for the AFTERPARTY NEXT BIG THING Showcase. Selected Artists Show the World what they got. Filmed for TV, Radio interviews, Red Carpet Photos & Media coverage, make for a Night to Remember!

Produced by Top Industry Veterans & Producers of the hottest Industry Networking event POWERMIX in Hollywood, that is supported by a Who’s Who in the Industry, including BMI, WILLIAM MORRIS Agency, INDIEPOWER, CD BABY, DISCMAKERS, ASCAP, MUSIC CONNECTION, IES-INDIE ENTERTAINMENT SUMMIT, MUSIC REGISTRY, INDIE MUSIC VIDEO CHANNEL, GIGCONNECTS, NARIP, SUCCESS ACADEMY, A&R CENTRAL, E B I : ENTERTAINMENT BUSINESS INSTITUTE, SESAC & others.

For Sponsorship opportunities - to have Your Brand All Over the Prestigious Events : 818-505-1836 sponsors@VIPawardShowcases.com

For Artists to be Considered for the PRIME SHOWCASE Opportunities call : 818-505-0669 talent@VIPawardShowcases.com

Media contact: info@VIPawardShowcases.com 818-508-8262 for Coverage, Interviews & Tie-ins

www.VIPawardShowcases.com
www.NextBigThingShowcase.com
www.IESfest.com

http://www.mi2n.com/press.php3?press_nb=190283

Branding in the Streaming Era

Since the dawn of the record business, understanding how audiences react to a song has been crucial to A&R and artist development. Streaming's move to mainstream, and the unparalleled richness of its feedback through data, is giving artists, producers, managers and others nearly realtime understanding of what's working -- and what's not -- when developing an artist’s career.

This panel discussion offers an insider's view of how partnerships between streaming platforms and creators are changing how a song connects with audiences on a global level, how understanding that data is changing the creative process, and what artists need to know about data to be successful.

Zack Gershen
VP of Digital Mktg & Strategy
mtheory
VP of Digital Marketing & Strategy at mtheory.

Mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. In a rapidly evolving industry landscape, managers have become increasingly important to supporting artists in managing successful artist careers. In particular, managers have been required to play a much more active role in the artist development process. To address this challenge, Mtheory was formed to provide managers with the additional manpower and specialized knowledge required to be successful. Mtheory currently works with approximately 15 artist managers, representing over 100 artists across a diverse range of genres. Our clients represent leading artists such as Skrillex, Mumford & Sons, Major Lazer, Zedd, Future Islands, Florence + the Machine, Kaskade, The xx, FKA Twigs, Dillon Francis, Diplo, Father John Misty, Jack Ü, Flume, Nate Reuss, Jamie xx, and many others.

Jeff Daniels aka scoutshonor45 on twitter
independent Digital Mktg & branding strategist

Jeff has worked with Fetty Wap, Big Sean, and Lady Gaga. countless others have gained so much from the former warner musci A&R he is definitely a force in the urban market. everyone from Rick Ruben to Jay-z is paying attention when he speaks. He joins the panel in good faith and hopes to find the next global superstar, from the comforts of his Hoboken home. Jeff Daniels started his career as an analyst, but his forward thinking strategies opened doors for artists and other a&rs like Lenny S and Jamal Meek. SXSW 2016 has a specialist on their panel of experts this year. check him out on twitter @scoutshonor45 or on read about his latest effort on bill board http://www.billboard.com/articles/news/magazine-feature/6707814/fetty-wap-debut-album-trap-queen-tough-past-success where he is mentioned as "scouts from 300" we love Jeff, and you should too.

He has been quoted by Denzel Washington and Beyonce' Jeff is a staple in our industry and although he shy's away from the spotlight, he deserves to be celebrated. SXSW 2016 is in very good hands thus far.

http://twitter.com/scoutshonor45

http://www.mi2n.com/press.php3?press_nb=188100