Rising Young Star Craig James Releases Debut Single, "(Maw Maw) Why Her?" Produced By Arden Lo

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This fall welcomes the refreshing talents of Soul R&B/Pop singer/songwriter Craig James as he releases his debut single “(Maw Maw) Why Her?” written by Craig James, produced and co-written by the legendary Arden Lo. At just 14 years of age Craig has already garnered attention from fans and media with his incredible vocal talent, sincere lyrics, and mature ambition. “(Maw Maw) Why Her?” is available everywhere November 11th, 2014 through Think Twice Move Once.

Craig James was born with an incredible vocal talent and has accomplished more in his short life than most young adults. He was also born with a mild form of cerebral palsy, which has not slowed him down in the slightest. While most teenagers are pondering on life and where they will be in ten years, Craig already has his path in sight. He began performing to large crowds in 2008 and since was discovered by DJ Wild Wayne, a radio personality for Q93 in New Orleans, who found Craig at his Gretna Middle school talent show where he won first place.

Soon after watching him perform, DJ Wild Wayne invited Craig to sing at Teen Summit 2012 which spiraled into more opportunities including performing at Youth Literacy Fest, WOW Jam, and Children’s Hospital Telethon in 2012 & 2014. Craig has performed with such notable artists as Grammy Award-winning Bill Summers, Norma Miller, and Irvin Mayfield, and was honored to open for the likes of Diggy Simmons, OMG Girlz, Jacob Lattimore, and Key Swagg 3000.

The heart-wrenching ballad “(Maw Maw) Why Her?” is inspired by Craig James’ late grandmother, Doris Rose Alston, whom he affectionately refers to as Maw Maw. Doris Rose was a principal influence in Craig’s life. Together they spent Sundays singing at church, fueling his passion for music and nurturing his talents. While Craig was still very young Doris Rose lost the battle with breast cancer. The pain of this loss, still fresh to Craig, is vividly expressed through his heartfelt lyrics and elegant melody, co-written and produced by composer/producer Arden Lo. The perfect combination of piano, hip beats, and Craig’s lyrics and melody bring to life a song that speaks so honestly to any heart that has loved so hard and lost so much.

Arden Lo is a world-class producer who has worked with Capitol Records and Warner Brothers producing several chart-topping artists including Jamie Foxx,Trina B, D.J. Quick, Eddie Griffin, Ice T, and The Hughes Brothers among others. He has also scored a number of feature films including "Seducing Spirits" and a documentary entitled “Gold Diggin: For Love of Money.” Arden also lends his talent to several jingles such as American College, American Credit Card Club, Soul Train Fashions, and themes for various feature films including “Phat Beach” starring Coolio and the Academy Award nominated short "Tuesday Morning Ride." When Arden heard Craig’s voice he knew instantly there was something very special in this young man and jumped on board. Arden says of Craig, “Craig James is the next echelon of Soul R&B frontiersmen. A 100 year old soul in a 14 year old’s body.”

This debut is only the beginning for Craig. He continues to push forward on his path with the release of an accompanying music video for “(Maw Maw) Why Her?” produced by Cinemdona Studios, as well as several other original singles to be released in 2015. He is currently perfecting his musical gifts and plans to perform all over New Orleans and beyond.

For more information visit: www.iamcraigjames.com

Preview "Maw Maw Why Her?" on Soundcloud: http://bit.ly/mawmawwhyhersc

Download the single on iTunes: http://bit.ly/mawmawwhyheritunes

For or a digital copy for review please contact: Amanda Nagle - amandajonagle (at) gmail (dot) com

Manager: Adeline Michel - adelinemichel (at) me (dot) com - (504) 250-8163

Label: Think Twice Move Once - thinktwicemoveonce (at) gmail (dot) com - (504) 541-3636