Thursday, July 29, 2010

Music Industry Engages Fans With Email Marketing


Following the success of their first report, released in 2009; UK based permission marketing company are back with the 2010 instalment of the UK Email Marketing Benchmark Report, which shows positive results for the music industry.

For the full report see:

This informative study highlights which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more.

We all like to compare - so who came out top? Since the 2009 report the biggest gains in open rate were in the Music, Restaurant and Legal and Accounting sectors.

The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a click-through rate of 3.56% - providing a great return on investment in a time when everyone's budgets are under pressure.

To download a full PDF copy of the report, including high-resolutions graphs click here:

If you've got a particular question about email marketing statistics let us know and the team will be happy to answer it.

We're a 7 year old, UK based company providing software, services and support to thousands of UK businesses to help them communicate better with their customers using email marketing, SMS and social media. To find out more about what we do visit us at drop us an email at or give us a call on 020 3355 2630 - we'd love to hear from you.

Press contact:
Nikki Wright-McNeill, Global Publicity
Tel: +44 (0) 7957 434517

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