Yesterday was the official release date for Rob Thomas' new single called Her Diamonds and Music Xray showcased and delivered the song within the industry. The password protected download module prevented any downloading of the song except by those given the code. All others were able to stream the high quality audio.
That's just one of the ways both major and indie artists are finding Music Xray useful. Music Xray provides a sleek enhanced digital package that is not only an embeddable song player, rather it comes with a number of modules, each of which can be public or hidden and that each show information about a song. For instance, song owners can track in real time how many times their song has been mentioned in blogs, on Twitter, traded on the P2P networks, the traction they are getting on MySpace and how many times their song has been played from the Music Xray itself.
There is a module that encases the lyrics, songwriter notes, a video and even a module that generates a computer-based score that predicts the market demand a song will likely have.
Additionally, Music Xray provides artist with a platform to help them get their song from creation to the mass exposure opportunities that are available.
For artists who may be unsure what to do with their next song, they can create a music xray for it. Then they fully populate all the modules and upload a slick image that best represents their song. They check their market demand scores (more information here) and obtain a few reviews (right here) from qualified music and music business experts. Simultaneously they may email their unique music xray URL to a few knowledgeable (about music) friends and associates. They ask their friends to leave brief and honest remarks in the comments module. Within a few days, they are able to determine if they want to submit their song to legitimate industry opportunities (right here also), and/or if they should add or subtract something (more cowbell?) to improve their song. Or, perhaps they reach the conclusion nobody's opinion matters but their own, which may be true?
In every case, their song now sits within the coolest song packaging around, which they can blast all over the industry and throughout the entire world if you choose. Market traction stats "magically" appear within their stats modules, and best of all, all the interaction data (stats, reviews, scores, ratings, tags, comments, etc.) stick to their song like velcro, and all this stickiness will ultimately make the song easier to filter and find (note: intelligent filters for industry professionals are coming soon).
Currently, artists invest thousands of dollars and years of their lives promoting their music within the industry seeking their big break or to only get some professional advice or critiques. Music Xray strives to cut the costs to a fraction of what is currently required and to reduce the time it takes to achieve that from years to days and even potentially minutes.
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