New e-Book Provides Inside Look Into Music Business

Recently released e-book Rock Realities by Zachary Fenell gives an insider look into the music business. The e-book compiles into one collection articles, each based off a phone interview with a different musician. These musicians mostly fall within the pop/rock/indie/alternative genres.

Through interviewing various artists Fenell creates a comprehensive resource capturing musicians’ perspectives on the music business. All together Rock Realities contains interviews with the following.

•Jason Stollsteimer (The Von Bondies/The Hounds Below/PONYSHOW)
•Billy Jack Skillet (Lucid Grey)
•Jake Nielsen
•Stacey Randol
•Eric Halborg (The Swayback)
•Dave Erickson (Summertime Dropouts)
•Todd Wilkinson with Chuck Doom (Team Sleep)
•Chris Hendricks
•Andrew W.K.
•Maddy Walsh (The Blind Spots)
•Steve Mackin (Mulu Lizi)
•Mike Hill (Tombs)
•Jesse Magee (Leftstronger)

Veteran music journalist Alan Cross encouraged musicians to checkout Rock Realities. Via his website A Journey of Musical Things, Cross said in-part “(Rock Realities) offers some serious truths about what you need to know.” He goes on to add, “It’s not just some dude pontificating. He went to some good sources for advice.”

Fenell in his comments explained why he wrote Rock Realities. “Like a record or cassette tape, my motives to write Rock Realities proved two sided. A, I aimed to establish a resource aspiring musicians can consult for advice. B, by interviewing upcoming independent artists I looked to offer music fans a tool for new music discovery.”

Accompanying discographies at each selection’s end makes said discovery an easy exploration. With links embedded to artists’ albums, new music remains two taps away. Tap one takes you to an album’s sales page on Amazon or Barnes & Noble’s website. Select whether you want a single song or a whole album and execute the second tap.

You can find Rock Realities available on the Amazon Kindle and Barnes & Noble Nook.

ABOUT ZACHARY FENELL
Zachary Fenell works as a freelance writer/editor, specializing in music and disability niches. He previously wrote about music for the now defunct websites OC Reloaded and Yahoo! Voices. Rock Realities marks his second e-book. Previously he released a memoir, titled Off Balanced, about growing up with the neurological disability cerebral palsy. To learn more about Fenell visit http://zacharyfenell.com.

http://www.zacharyfenell.com/rock-realities

http://www.mi2n.com/press.php3?press_nb=190933

"Your Band Is A Virus" Aims To Demystify Independent Music Marketing

Canadian music collective Independent Music Promotions recently celebrated the release of their new e-book "Your Band Is A Virus", which outlines marketing techniques effectively used by today's independent musicians. With many industry-related books being released by CEO's and record label owners, this release shows a definite change of attitude in the way independent music is promoted to the mainstream.

Founder James Moore commented "We found that most of the music marketing books written by the industry moguls were gimmicky and out of touch with the modern band's needs. There's only so many times you need to read about starting a website or writing a bio. We included those basics but focused the book mainly on how to build your press section, get on the media's good side and generate those reviews. That's what band's care about."

"We're trying to bring power back to the musicians and out of the hands of the pay-to-wait-in-line Sonicbids types. Some of the techniques in the book are tried and true, and some you probably haven't seen before."

The book explores the ideas behind viral marketing, guerilla marketing, and "behind-the-scenes" marketing, which suggests breaking the traditional submission rules and contacting the industry professionals, bloggers, dj’s and music media individually in order to build relationships and garner high amounts of press.

More information on "Your Band Is A Virus" is at http://www.yourbandisavirus.com/