http://mi2n.com/press.php3?press_nb=178142
There’s nothing quite like a calm ocean, a chill breeze wafting through the air, and being in the company of your most beloved friends. The atmosphere only adds to the genuine, organic feeling of happiness when all of the things you love come together; it’s almost as if it’s only natural.
That’s the mood Reggae inspired, Hip-Hop band Candela Music implores with their latest song and music video “So Natural”. A blend of laid back guitar riffs and smooth vocals leads up to the soothing and tranquil vibe of being in tune with positive energy and just having a good time. The song itself has a nice Hip-Hop groove to it whilst adding different elements form other genres that don’t take over the song, much like how the music video only compliments to the feel of “So Natural”.
The video begins with the lead singer in the back of a convertible jamming out on his guitar and singing the melodies of a good time. As the car swooshes by the tall, beautiful palm trees and the bright, blue sky, he’s accompanied by his friends with Cheshire cat smiles ready to take a load off and ready to have fun. The trip quickly transitions on to the beach, where the group and their friends proceed to have a quick jam session and enjoy a spirited game of football. As the group lays back and chill, the rapper of Candela Music, spits his cool flow over the beat as he proceeds to instruct the listener what he’s all about and what makes him happy. He then is quickly picked up by his friends to take him to where the real fun is at; at the beach!
The video concept is light-hearted and story driven. However the intricacies involved with making this video aren’t so simple. A lot of scenery a mass a large portion of the video, but “So Natural” uses interesting camera angles to really highlight the beauty of the atmosphere. Included within the ambience too are interesting filters that add a certain “warm” quality to them, increasing it’s artistic merit.
Overall Candela Music’s video for “So Natural” really is that natural, perfectly demonstrating what the band is all about and giving a positive message to it’s viewers. Without a doubt “So Natural” is a beach party anthem, or at least a feel good song to get anyone in right frame of mind to have a good time and let your worries wash away in the shoes of a relaxing beach.
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