China's Major Online Music Providers Form Industry Association

The first instance of an industry-coordinating organization of online music operators and online music content providers – The Alliance of the Digital Music Industry (ADMI) – was established in Beijing. China Records Corporation, Shanghai Synergy Group, Ocean Butterflies International, Yuehua Music, Rock Mobile, Chia Tai Music Group and other content providers, QQ.com, Top100, A8, Baidu and other online and related businesses, and China Mobile, China Telecom and China Unicom operators became launch member organizations. Mr. Li Xiong, Director of the Cultural Market Division for the Ministry of Culture of the PRC, attended and gave a speech.

At the inaugural meeting, the first batch of more than 20 member organizations issued the "Digital Music Industry Declaration" and jointly signed the "Alliance of the Digital Music Industry Convention" committing jointly to comply with the basic principles of "abiding by the laws and regulations, implementation of genuine, insistence on original, and orderly operations." The purpose of this would be to establish mechanisms for the healthy development of the online music industry, specify industry business behaviors, and together promote and protect the healthy development of the digital music industry in accordance with the law. Also in the Convention, the production of legal industry products, regulation of the industry’s competitive system, encouragement of more original works, and the handling of internal industry disputes, and many other issues were agreed to.

Bill Zhang, VP of Shanghai Synergy Culuture & Entertainment Group

During the meeting, representatives from each music business gave keynote addresses, with the representative from Ocean Butterflies International stating, "The establishment of this Alliance is an unprecedented creation for China and even the world, and under the guidance of The Ministry of Culture, and through the content and channel sides’ effective communications and joint efforts, China’s digital music industry will inevitably revitalize with glowing vitality." Baidu’s company representative said, "In the Internet era, the development of the digital music industry requires joint exploration to conform to the characteristics of the times in order to ensure a win-win situation and industry model that meets consumer demand. We believe that establishing this Alliance will play a landmark role in making this accomplishing this goal."

At this press conference, it was further announced that the Alliance will soon launch a series of industry and social activities, including, "Hand-In-Hand – China’s Music Volunteers in Action," a public service activity that will soon be in full swing. An original theme song video (MV) about/for public service activities, "Across the New World" performed by Xu Song, Jin Sha, An Youqi and many other new generation original artists, were also played at the press conference. The purpose of these activities is to establish a social services activities platform that brings the community into close contact with musicians through the participation of various supporting businesses and, with full participation, allows the music industry to show its new style.

Under the endorsement of government department heads, the establishment of the Alliance of the Digital Music Industry (ADMI) marks the start of the development of industry self-regulation in the online music business, and the innovative development path for the traditional music industry in the Internet age, to establish and grow a good industry image, expand the social influence of the industry, and fulfill the industry’s social responsibilities with mutually beneficial open beneficial channels.

The Alliance of the Digital Music Industry (ADMI) founding members list (in no particular order): Shanghai Synergy Culture & Entertainment Group (SSCEG), Rock Mobile, Ocean Butterflies International, Yuehua Music, China Records Corporation, Chia Tai Music Group, CAVTV, R2G; Sina.com, QQ.com, Top100, A8, Baidu, Kuwo, Kugou, Qiyi.com, Youku.com, Tudou, 9sky.com, Walike, Xiami.com; China Mobile, China Unicom, China Telecom; WinResearch Center.

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