Ex-Kumbia Kingz / All Starz Frontmen, Ricky Rick & DJ Kane Form New Group 'LA FORMULA'

Grammy award winning artists Ricky Rick & DJ Kane, formerly members of The Kumbia Kingz and Kumbia All Starz, have united their artistic talents to form a new and much needed Kumbia Fusion group called 'La Formula'. This dynamic duo is currently in the midst of producing and recording their debut alum also called 'La Formula' and which is being released on indie label, The Art Of Sound Group. The first single released off their debut album is "Contigo Me Voy", a danceable fun track with ballad like lyrics, which was released on 1/1/11. The song is destined to become a sensational hit as its popularity with DJ's across the country is rapidly rising causing its fast climb on radio charts and digital sales worldwide including, Asia, a usually uncharted territory. The song, written and Produced by Grammy & ASCAP Award winning production team Robert "Bobbo" Gomez III & Emilio "YEYO" Cancio-Bello, blends upbeat Kumbia beats with influences of pop, hip hop and dancehall style raggae. The video for the single was recently shot in Las Vegas, Nevada by Director Zues Ali who also directed the famous Lil Wayne Mini Movie, . The video illustrates a warm tropical feel of summer, dancing and all around good time, which is in tune with the danceable rhythms set to the love story based lyrics.
This newly formed team are the creative minds behind hits like "Mami", "Rica y Apretadita", Por ti baby", "Shhhhh", "No tengo dinero" and many other international hits and came together after the recent rupture of the Kumbia All Starz (formerly known as Kumbia Kingz). It is said that necessity is the mother of invention and in the eyes of these talented artists and their innovative producers it was necessary to bring back the genre with new faces, new beats and a whole re-invention to electrify their public. When asked why they chose the name 'La Formula' as the name of their new band, they responded "Because putting us together was like a secret formula for great music and a new twist on the Kumbia-Pop genre". Most recently the group was selected to perform at the prestigious SXSW Festival at the Barbella Patio Stage on Saturday, March 19th and will be performing at the Latin Billboard Conference. Together, they have sold over 20 million copies and have toured through the US, Central and South America as well as performed in major events including Premios Lo Nuestro, Latin Billboards and many more.
Art Of Sound is an indie music bi-lingual label based in Miami and headed by Grammy nominated and ASCAP award winning producer and writer, Emilio "Yeyo" Cancio-Bello. Art of Sound is based on the concept that music is the universal force that bounds cultures together and that language and geography is never a boundary for creativity.