Friday, October 1, 2010

Pennan Brae - Need You Now

Pennan Brae's new video, "Need You Now", is an energetic accompaniment to a quick-paced little ditty from Brae's 2009 album 'Amber Glow.' Shot in Japan, the video follows a paper airplane as it flies through the streets and shops of Osaka, on its way to a young man's sweetheart. Injected throughout the video are close-up shots of singer-songwriter Pennan as he serenades into an electric blue mic and his guitarist strums along. Bright colors, lots of movement, and a heartwarming backstory make "Need You Now" a video worth giving up 150 seconds of your time for.

Pennan Brae's video, 'Need You Now' was shot in the sweltering heat of Osaka this August, 2010. DIrected by Mogcat Productions, the premise is of a young man writing a love letter which he folds into a paper airplane & hurls in the air, hoping it finds his love.

The paper airplane begins its hopeful journey for 'her'. It navigates crowds by the thousands, skips past planes, trains & automobiles & ventures in an arcade & music store, amongst other places.

Pennan & Mogcat looked forward to uncovering attractive backdrops. Luckily, Osaka is full of bright lights & unique settings that only exist in Japan. The pair filmed on the roof of the highest spot in town. They captured a glass escalator 550 feet above the ground. The duo took for the tallest Ferris Wheel & timed their shots within the ride's big circle. They went underground for scenes in the Osaka subway system & filmed in the halls of an infamous 'love hotel' (ie; you can rent the room by the hour). Waived off by security guards & watched warily by security cameras, it was a non-stop adventure from start to finish.

& as day gives way to night, the paper airplane discovers its destination & lands at the feet of the girl for whom it was sent. As she opens the note, it reveals the title of the song & message of the author; 'I Need You Now'!

Other Fun Facts:

-2010 was the hottest summer on record in Japan since 1946
-Osaka recorded the hottest temperatures within Japan during the shooting of the video
-2 Ferris Wheels were used in the video, 1 in Kobe & 1 in Osaka
-3 locations were used; Kyoto, Kobe & Osaka

Watch "Need You Now" on Youtube:

Don't you know I say I need you
Yes I do
Don't you know now that I need you
Yes I do
I need you now...

Know the joy and pain
Being by myself
Felt the sun and rain
Freedom and self-doubt

Now I've been through that
Thought a time or two
'Bout my longings and desires
To be with you

I need you now...

Now that you've tried
To make it on your own
What is rusted
Was once a heart of gold

As you decide
To come back for a try
Heard you whisper
Beneath your alibi

I need you now...

All the things you do
Time and time again
Like the world they turn
Back to you my friend

If we pursue that path
Which leads to our demise
Its fruitless yield
Would be as no surprise
Let's buck the trend
See with your own eyes

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