Thursday, August 4, 2016

AdShare Rebrands As VidaPrimo In Latin America

AdShare, the leading monetization service for music, film, television and sports rights holders, is rebranding in Latin America as VidaPrimo. The announcement was made

by AdShare CEO Jason Peterson. Last year AdShare bought VidaPrimo, one of the world's best-viewed multi-platform music networks, to forge a partnership in which

artists engage fans and advertisers reach Latin Millennials.

Simplifying The Brand
"We needed to simplify our brand and service messaging with our Latin clients," says Peterson. "The future belongs to app-based television and multi-platform outlets

like VidaPrimo. In partnership with our music artists and record labels, there is an immense opportunity to quickly grow our artist's fan base, increase their

promotion, and couple our audience to major brand advertisers to maximize artist income. Simply said, VidaPrimo in Latin America means larger audiences, more promotion

and more money for artists and labels."

The Perfect Integration
Previously, AdShare had been focusing efforts on expanding their monetizing technology services beyond YouTube to platforms such as SoundCloud and Facebook. Now, by

vertically integrating with VidaPrimo, Adshare has expanded its core offerings beyond technology, into advertising. "It's a perfect fit because we're sitting on

content that we hadn't formally organized as a multiplatform network," says Peterson of the company's Latin music clients. "When we looked across our portfolio we

realized we had a huge asset we could leverage for our clients."

VidaPrimo Soars With Music Fans
VidaPrimo is a multi-platform network much like VEVO and MTV, built specifically for the Hispanic audience and fans of Latin music. VidaPrimo is rated #3 worldwide in

music and entertainment by comScore with over 24,000,000 unique monthly visitors. The network is quickly becoming a next generation outlet for music and television

content, able to engage fans around the world via any digital platform and device.

Advertisers Reach Out
Recent numbers tells the story of VidaPrimo's ability to engage the Latin Millennial audience. The VidaPrimo advertising platform leverages its massive reach of

engaged Latin Millennials, connecting them with brands by producing and distributing premium branded entertainment content executing flawless digital media campaigns

mainly focused on video advertising opportunities. More than 25 major brand advertisers including Miller, Anheuser Busch, Wells Fargo, Dunking Donuts, and Jeep have

looked to VidaPrimo to reach Hispanic Millennial and Generation X consumers.


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