Get Fueled For Your Day: Java Monster Mornings at SXSW

WHAT: Java Monster® provides breakfast/beverages for SXSW registrants DAILY and to accompany the FREE feast will be the easy sounds of acoustic artists helping kick start busy days ahead. WHERE: The SXSW Registrants’ Lounge Presented by MOFILM at Brush Square Park, just North of the of the Austin Convention Center. WHEN: March 10th – 17th, 9 AM to 11 AM (available on a first come, first served basis) DETAILS: Breakfast and Java Monster® beverages are for official SXSW Badge Holders and Showcasing Artists Wristbands. Enjoy breakfast tacos, empanadas, biscuits and international servings daily. Acoustic artists John Neilson and Charlie Overbey will be supplying the tunes and ambience throughout the mornings. OTHER: Java Monster’s® SXSW Competition winners will begin shooting and covering all the madness that is SXSW: the music, the parties, the panels and the carnival atmosphere that grips Austin for 10 days. A 3-man crew will shoot, document and edit their experience with the tech, film and music industries’ biggest gathering. About Monster Energy: Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. www.monsterenergy.com About SXSW Conferences & Festivals: The South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.