Digital Music Pioneer Andre Gray Launches Demo 2.0 As A EPK Video Sharing Social Network For Musicians

DEMO 2.0 announces its launch as a very simple and intuitive one-stop electronic press kit (EPK) video sharing social network for musicians, artists, bands, singers, models, actors, photographers, DJs, record companies, entertainment entrepreneurs & executives, and all other operators in the entertainment industry. The EPK profiles, which are of professional quality with unlimited media data storage, are completely free.

The two distinguishing factors that set DEMO 2.0 apart from other video sharing social networks is that, first, it is created specifically for showcasing EPK videos and not necessarily regular music videos. Second, it is geared primarily towards independent and unsigned artists and they will be given top priority, though major label artists are also welcome.

The brainchild of Andre Gray, inventor of the EPK in 1995, DEMO 2.0 is a full functioning social network with all the standard capabilities provided by other social networks such as the ability to create membership profiles that includes bio, photos, video, music, groups, blogs, and the ability to share content across other leading social media hubs.

For more information, contact:
Andre Gray, Founder & CEO
244 5th Avenue, Suite #N292
New York, NY 10001-7604
Tel: (212) 470-9324
Email: andregray@demo-2.com

http://www.demo-2.com

Andy Fraser Releases EPK For "This Is The Big One"

Website: http://www.andyfraser.com/
Music: http://www.youtube.com/watch?v=UXqWuGa1dPU

NASHVILLE, TN (March 17, 2010) - Andy Fraser has released an Electronic Press Kit for his latest song and video, "This Is The Big One." View it at: http://www.youtube.com/watch?v=UXqWuGa1dPU

The video biography highlights Fraser's extensive music history, beginning with photo montages from his youth as the bass player, principal songwriter, and producer of the influential rock band, FREE. It continues thru his later successes as a songwriter for Rod Stewart, Bob Seger, and Robert Palmer, who scored big with the Fraser-penned, "Every Kinda People," and concludes with interview footage of Fraser discussing his latest song and music video, "This Is The Big One," which deals with the impact of climate changes on the earth.

With "This Is The Big One," Fraser is a leading voice in the growing chorus of artists who are speaking out about the issue of climate change. It was announced just this week that Dave Matthews Band, Pearl Jam, Phil Lesh and Phish are included on the new album, Best of Bonnaroo, and are asking for fans to call or e-mail their elected officials to prompt them to take action on the matter.

"Coming out of the classic rock era, I grew up with music that carried messages of activism," says Fraser. "Crosby, Stills, Nash & Young, Bob Dylan, Marvin Gaye, Joan Baez, Joni Mitchell, and a host of others - they all created music that entered the social consciousness and helped to spark change. I am excited to see a new generation of artists doing the same - and I am happy to be a part of that movement."

It is an exciting time for Fraser, who recently had one of his bass guitars go on display at the Rock and Roll Hall of Fame and Museum. In addition, his daughter, Hannah, who appears as a mermaid in the video for "This Is The Big One," also has face time in the recent Academy Award-winning documentary film, The Cove.

About Andy Fraser:
Andy Fraser has a unique place in the canon of rock 'n' roll. In the late 1960's, under the guidance of Alexis Korner and John Mayall - both "Godfather's" of the British blues scene - Fraser, a classically trained pianist, revolutionized the art of bass playing by harnessing the raw energy of the blues, re-energizing it with a hard rock edge for a new generation of listeners.

As a founding member of Free, Fraser helped to draft the blueprint for - and was one of the chief architects of - the blues-rock style that spawned the likes of Led Zeppelin, Foreigner and Aerosmith. With Free, Fraser wrote and produced some of their most groundbreaking and best-loved songs, including the worldwide hit, "All Right Now," recently honored with BMI's "Million-Air" award for passing 3 million radio/television plays in the U.S., making it one of the most enduring classics of the rock 'n roll era.

A tireless creator and a perfectionist with an eye and ear for detail, Fraser has written a substantial body of works including Robert Palmer's smash hit, "Every Kinda People." His songs have been recorded by Joe Cocker, Chaka Khan, Rod Stewart, Three Dog Night, Etta James and Bob Seger among others. Fraser has also helmed several post-Free bands - notably Shark and the Andy Fraser Band - and has released several solo works, including the albums, Fine, Fine Line and Naked…and Finally Free.

A survivor of both cancer and AIDS, Fraser is a strong environmental and social activist, and defender of individual human rights.

Andy Fraser video for "This is the Big One" here: http://www.youtube.com/watch?v=63qIoGpnrl8

Radio programmers may download a broadcast quality copy of "This is the Big One" via AirPlay Direct at: http://airplaydirect.com/music/andyfraser/

Fans may download "This is the Big One" for free at: http://www.andyfraser.com/bigone.html

To learn more about Andy Fraser, view his online Press Kit at: http://myPPK.com/go/andyfraser.aspx or visit his official website: www.andyfraser.com

Publicity contact:
Clif Doyal
CDA Promotions-Nashville/OKC
(a division of the Clif Doyal Agency, LLC)
Office: 615.885.5998 Cell: 615.319.1863
E-mail: CDAnashville@aol.com

AirPlay Direct Secures Private Source Funding

AirPlay Direct, a leading provider of secure digital delivery of music and electronic press kits to music industry professionals around the world, today announced that the company had secured funding to develop a new platform and website. The funding, which came from a private source, will be used to develop a platform which will allow for expanded site usage, the roll-out of new features to radio programmers, artists and record labels, and increase the number of opportunities for independent artists to grow their careers.

"Even in this period of economic uncertainty, AirPlay Direct has been experiencing unprecedented growth as the music industry continues to embrace new content delivery options," Robert Weingartz, CEO of AirPlay Direct. "This round of financing is equally an endorsement of our position within this new content delivery paradigm and a springboard for our continued growth as a company. We are excited to have the opportunity to provide more powerful tools free of charge to our member base."

AirPlay Direct is an easy to use digital file transfer system that was developed to streamline radio / artist promotion activities for today's music industry. AirPlay Direct’s FREE services replace the unnecessary time and expense of putting together and sending out costly traditional artist packages and press kits via snail mail.
http://www.AirPlayDirect.com

Music Xray Recently Quietly Delivered Tracks By Rob Thomas And Godhead To The Industry & Beyond

Yesterday was the official release date for Rob Thomas' new single called Her Diamonds and Music Xray showcased and delivered the song within the industry. The password protected download module prevented any downloading of the song except by those given the code. All others were able to stream the high quality audio.

That's just one of the ways both major and indie artists are finding Music Xray useful. Music Xray provides a sleek enhanced digital package that is not only an embeddable song player, rather it comes with a number of modules, each of which can be public or hidden and that each show information about a song. For instance, song owners can track in real time how many times their song has been mentioned in blogs, on Twitter, traded on the P2P networks, the traction they are getting on MySpace and how many times their song has been played from the Music Xray itself.

There is a module that encases the lyrics, songwriter notes, a video and even a module that generates a computer-based score that predicts the market demand a song will likely have.

Additionally, Music Xray provides artist with a platform to help them get their song from creation to the mass exposure opportunities that are available.

For artists who may be unsure what to do with their next song, they can create a music xray for it. Then they fully populate all the modules and upload a slick image that best represents their song. They check their market demand scores (more information here) and obtain a few reviews (right here) from qualified music and music business experts. Simultaneously they may email their unique music xray URL to a few knowledgeable (about music) friends and associates. They ask their friends to leave brief and honest remarks in the comments module. Within a few days, they are able to determine if they want to submit their song to legitimate industry opportunities (right here also), and/or if they should add or subtract something (more cowbell?) to improve their song. Or, perhaps they reach the conclusion nobody's opinion matters but their own, which may be true?

In every case, their song now sits within the coolest song packaging around, which they can blast all over the industry and throughout the entire world if you choose. Market traction stats "magically" appear within their stats modules, and best of all, all the interaction data (stats, reviews, scores, ratings, tags, comments, etc.) stick to their song like velcro, and all this stickiness will ultimately make the song easier to filter and find (note: intelligent filters for industry professionals are coming soon).

Currently, artists invest thousands of dollars and years of their lives promoting their music within the industry seeking their big break or to only get some professional advice or critiques. Music Xray strives to cut the costs to a fraction of what is currently required and to reduce the time it takes to achieve that from years to days and even potentially minutes.

http://www.musicxray.com